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| portfolio | branding |
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| Distinction
+ Impression = Memorable The advantage of strong identity is not merely aesthetic. The media-saturated culture that we live in today can lead us to solely base impressions on appearance and presentation. The word brand is sometimes mistakenly used where the word trademark would be better suited. Graphic identity and physical appearance make up a product's trademark, which is a part of a brand, but certainly does not encompass a whole. A brand can be best defined as a set of differentiating promises that link a product or service to its client. Brands exist in the minds of clients and are dependent on their perceptions. A strong brand can evoke an identity of consistent quality and superior value, and in turn, can create a loyalty between client and product/service. I approach my branding projects with distinction and impression in mind. Subtlety and simplicity fall into place as a result, delivering the client firm representation and reputation in a single image. To see my complete portfolio, please contact me. |