We live in a visual age… remembering what we see far more readily
than what we hear. Several studies have shown that 75% of our learning
occurs visually and that retention increases significantly when
visuals are used to support.
When a client can quickly
comprehend a solution or message presented to them, the more comfortable
and confident they will feel to do business with you. In many instances,
what can be transcribed in 20 pages can have the same impact with
one visual. It also establishes a level of credibility reassuring
client retention, demonstrating intelligent, accurate information
design. In establishing a structure of rhythm and relationships,
graphic parallelism becomes the essence of visual information.
