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GE
Capital Auto Financial Services
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Creative
Direction
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Corporate
Branding
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Content
Management
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Redesign
of existing site(s) to adopt to new corporate-wide standardization,
still allowing to incorporate differential identity as well as planning
and implementation of new content architecture/workflow process for
dynamic content structure.
Internet: Development of site structure to cater to both auto
dealers and customers. Useful information clearly organized to help
in auto financing and dealer support. Features custom lease calculator
to assist in the process of instance loan approvals and pricing.
Intranet: Design of robust GUI solution that features market
company programs, promotions, and events (using animations and interactive
media) and visual content structure outlining department branches,
employee identification, customer/business relationships, and content
ownership/personal web page construction.
view
web site
related
links: GE Capital branding
related
links:
GE Capital illustration
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