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GE Capital Auto Financial Services

Creative Direction
Corporate Branding
Content Management

Redesign of existing site(s) to adopt to new corporate-wide standardization, still allowing to incorporate differential identity as well as planning and implementation of new content architecture/workflow process for dynamic content structure.

Internet: Development of site structure to cater to both auto dealers and customers. Useful information clearly organized to help in auto financing and dealer support. Features custom lease calculator to assist in the process of instance loan approvals and pricing.

Intranet: Design of robust GUI solution that features market company programs, promotions, and events (using animations and interactive media) and visual content structure outlining department branches, employee identification, customer/business relationships, and content ownership/personal web page construction.

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related links: GE Capital branding
related links: GE Capital illustration



 
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